Our Story

At Shoppertise, we want the best marketing + technology package for our brand partners.

Data strategies, UX designs, brand loyalty and offline-to-online (O2O) platforms are just a few of the things we do to create memorable and intuitive experiences for your customers. We capture and track detailed user behaviour to identify valuable insights to inform their marketing strategies, leading to increased sales and smarter marketing spend; big and small brands alike are able to optimise their operations with us on the go.

Our team of software engineers and designers build and maintain 2 popular SaaS brands, Eats Venture and Campfyre. Our client roster includes LANEIGE, V-KOOL, Kechara House, Ormond Hotels, Hinode Bento, The Butcher’s Table, The Chicken Rice Shop, Sukiya, Sepiring, DubuYo, Fino Piza, Kenny Hills Bakers, Frank Laurent Coffee Roasters, Purple Monkey, myBurgerLab, Inside Scoop, The Ice Cream Bar, Chef Wan Group, Wizards Group, and many more.

The company was founded in 2014 and remains 100% founder-managed; both are Full-Stack Software Engineers and UX/CX Strategists. With our headquarters in Kuala Lumpur, we are ready to take you on a journey into the depths of mobile, marketing, and technology.

We Mix Different Marketing Strategies and Technologies to Deliver Great Results.

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We Practice 5 Loyalty Currencies to Drive Engagements.

To build brand loyalty, we capture detailed user behavior for RFM Analysis and subjective feedback with Net-Promoter-Score (NPS) ratings and reviews - to understand which aspects of your products and services evoke neutral, good or bad emotions, and identify areas of improvement.

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We Dive Extensively Into Interest, Behavioural and Commerce.

To discover the best way to refine products and win the market, a systematic approach to tracking user behaviour and deducing emotion is necessary. We deep dive into the data & analytics to develop business and marketing strategies that deliver results.

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We Build Integrated Offline-to-Online (O2O) Platforms.

To sell products or services to anyone, anywhere—we build and connect your existing storefront to new channels. From an e-commerce store, to online marketplaces, and social media, and in-person with point of sale. All in one platform with features you need to start, run, and grow your business.

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We Practice UX/CX.

To identify the breaking points in the sales process, we analyse and recommend solutions with good usability. We design thoughtful content on mobile apps and website prototyping, wireframing, mockups, usability testing, design process and more to deliver a delightful customer experience and drive better sales conversion.

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We Listen and Design Solutions that Suits Your Business.

To solve your business challenges, we listen and recommend tailor made data-driven marketing campaigns and take advantage of the latest technology to drive better growth.


2023 - Building End-to-end F&B Restaurant Ecosystem
  • Following the epidemic, we have expanded alongside the thriving F&B industry, as they continue to strengthen their branding and scale up their business.
  • Shoppertise pulls together the whole range of food-related services, including food ordering and delivery services, loyalty programme, and diner-centric marketing solutions, with the goal of being the No.1 online restaurant platform in Malaysia by establishing the greatest end-to-end F&B restaurant ecosystem.
  • The Pocketbook platform is being retired. Read our Founder's Note here.
2020-2022 - Covid Era
  • Eats Venture was created when the global lockdown began. It is an all-in-one online restaurant platform to consolidate data between your food ordering, loyalty program, and marketing systems. We work with an ecosystem of riders, restaurants, shops, and partners.
2016-2020 - Expand & Diversify
2014-2015 - Startup
  • The first year of Shoppertise was extremely difficult, as it was bootstrapped with only two people on the team.
  • We created a Marketplace for the creative community from the ground up, steadily increasing the number of SME brands in our database by putting up marketing booths and delivering training through government bodies.
  • The Pocketbook apps have also been created for SMEs to automate tedious tasks and run their business on-the-go. Along the journey, we discovered a niche market for brands who sell homemade goods, merchandises, tickets and organise workshops on our platform.
  • We received a seed investment from Captii Ventures, a Singapore-based venture capital firm, in 2015, allowing us to invest more in product development and marketing.
  • Featured in Vulcanpost: Amazing Malaysian Startups Set To Influence Your Lives In 2015.
  • Recognised as Awesome E-tailer in #MYCyberSALE 2015.
  • Featured in Focus Malaysia: Capitalising on the mobile 'promised land'.
  • Shortlisted and represented Malaysia for 2015 Global Business Competition at Busan Creative Economy Center, South Korea.
2013 - The Beginning
  • Shoppertise was founded on 29 September 2013 by CK Yap and Christine Liew after enrolling in a Silicon Valley accelerator run by Bootstrap Labs.
  • CK is a full-stack developer and certified Java programmer; just the sort of chops needed to build a strong foundation for Shoppertise.
  • While Christine, after more than 10 years of building world-class brands within the digital advertising industry, and refining her business acumen in the exciting world of mobile payment solutions, wants to channel her knowledge to her passion — supporting and growing local businesses.