Our Team

Shoppertise is a tight-knit family of innovative designers and creative engineers. We are data-driven, collaborative, and use our collective experience, design and technical expertise to create effective and scalable platforms to drive business growth. We embrace new challenges with an open heart, a hunger to learn, and a passion for solving problems as a team.

#Owltobots #LifeAtShoppertise

Respect everyone’s individuality
Safe space to learn and make mistakes
Friendship and teamwork

Team rules to live by


We don't just build software; we provide software-as-a-service (SAAS).


Automate whenever possible. Use technology to increase human efficiencies.


We are always mobile-first.


Don’t make users think! Provide clear path to purchase.


Everything can and should be tracked. Data is King.


Document, share, over-explain.


Meditate, breathe.

The A-Team Members

  • CK Yap, Technical Founder

    CK Yap

    Co-Founder & Director (Business & Innovation)

    CK is the leader of the pack. He is a Full-stack Software Engineer and Sun Certified Java Programmer; just the sort of chops needed to build a strong foundation for Shoppertise. CK looks beyond technology when crafting a solution, always seeking to solve user problems in real-life scenarios. A geek at heart, CK believes in creating a wonderful user experience from start to finish. As the Chief Innovator, he leads at the intersection of design and technology for our clients.

  • Christine Liew, Creative Founder

    Christine Liew

    Co-Founder & Director (UX/CX & Marketing)

    Christine is the UX/CX Specialist who ensures that Shoppertise is mobile first, and user-friendly from the ground up. By marrying art and science together, she makes beautiful apps and websites that are intuitive and easy to use. After more than 18 years of building world-class brands within the digital advertising industry, and refining her business acumen in the exciting world of mobile payment solutions, she is now channeling her knowledge to her passion — supporting and growing local businesses.

  • Caroline Liew, Community Manager

    Caroline Liew

    Service Manager (Operations Lead)

    Caroline truly embodies the happy-go-lucky spirit, always smiling, and looking for solutions even when faced with demanding business owners and consumers 24/7. Curiosity got her started but it’s her interest in innovation that has kept her here. Caroline's daily motivation is to build meaningful relationships with our users, helping them get the most out of our services and explore new ways to use our platform to grow their business. She believes that true happiness comes from collaborating with creative people to make amazing things happen.

  • Azli Abdullah, Senior Software Engineer

    Bilal Arif

    Product Manager (Tech Lead)

    Bilal is an excellent team player through and through. Always enthusiastic and positive, his energy has carried us through many challenges. He is always looking for ways to improve further and takes immense pride in keeping his code neat. As the tech lead, Bilal prides himself in building solid, scalable solutions. His technical chops are complemented by quick decision making and a knack for overcoming the weird and wonderful challenges that are ever-present in the digital world.

  • Si Jie, Software Engineer

    Si Jie

    Software Engineer

    There's more to Si Jie than meets the eye. His humble attitude belies his outstanding logical thinking and programming skills. He's a dependable and disciplined team player who contributes to the team in every way.

  • Woon Loong, Creative Technologist

    Woon Loong

    Creative Technologist

    Woon Loong is a rare hybrid web developer who has mastered UX design, while specialising in AngularJS, JQuery, Bootstrap framework and HTML5. If that doesn't impress you, his passion for online shopping will win you over -- there's a parcel delivery for him almost every day! A keen problem solver, he knows his way around code just as well as the best coffee and baked goods in town. (Hint: he makes them.)

  • Rieya


    Customer Service

    As the team's youngest member, Rieya adds a youthful perspective to everyday challenges. Her sense of ownership and can-do attitude allow her to confidently navigate the worlds of support, servicing, eCommerce, and technology solutions.